At Marketing Conference , Facebook explained that over 37 million people log out every day, which offers huge potential for advertisers. The new log out ad unit is an option inside Premium On Facebook, a new paid campaign businesses can sign up for that also includes News Feed ads and Mobile app ads.
Microsoft made a hefty early investment (which is now worth more than $1 billion) in Facebook, and even powers web search results that can appear inside the site's internal search bar. Facebook's new ads likely won't bother users (since they've already @ logged out Page), and will provide a new opportunity for advertisers to turn the log out page into the coveted back page of a newsstand magazine.
Now that the Yahoo deal has seemingly fallen apart, Microsoft is even more eager to expand its search footprint against arch rival Google. Google reached a large search agreement with MySpace a few years ago, guaranteeing $900 million in payments over 3.75 years. Since that time, there have been rumors that Google has been dissatisfied with the monetization performance of MySpace’s search traffic.
Microsoft,Facebook Vs Google,MySpace
Source: TheVerge,TechCrunch,Facebook
Post a Comment